The Wire-Firewire’s Podcast ft. Firewire’s CEO Mark Price and Summer Dominator Vibes

A College Class about the Surfboard Industry

Ever wish you could study subjects that actually interest you? Now you can. If you like Ted Talks, Keynotes and lectures at Universities about things that actually interest you, you might really enjoy this hour longview inside the surfboard industry, courtesy of Mark Price. We think you’ll like watching it over tonight’s nightcap or tomorrow’sA.M. coffee.

Click to watch it. This presentation drew around a hundred students and faculty, and they asked great questions at the end.
If Loyola Marymount University offered a degree in Surfboard Industry Management, this would be the first class during Freshmen year.

It covers what the surfboard industry is, how it works, and the ways that the surfboard industry is changing. But it gets into much more as well, such as the future of fin design, what it takes to build a Firewire surfboard and what may be next for the World Surf League.

Acting professor for the evening; Mark Price.

Summer is Dominator Season

Surf trunks and towels. And a Helium Dominator (with a Chumlee behind it).
For some of us at Firewire, Summertime means more than just surf trunks here in California. It means Dominator. Why? Because the shape is a proven outline with updated dimensions – the best of round tails and needle noses from the 90’s and 00’s, with a forward thinking approach to volume distribution.

It’s fatter, fuller and more floaty than most other shapes with similar outlines, and that means easier wave catching, easier speed generation and easier surfing for those of us who want a shortboard in the weak but fun waves up and down the coast all Summer.

Ready for wax and traction. The Dominator is one of our favorite Summer shortboards.

Firewire Believes

Enhance the surfing experience. Innovate surfboard shape and materials. Focus on improving the eco-friendliness of surfboard production.

Sweetwater Marketplace

Solbellos stocked at Sweetwater!

BY: surfreports
The latest invention for shady times is reloaded at Sweetwater!  Solbello is the newest accessory...

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Wide selection of men’s volleys!

BY: surfreports
Lots of elastics & volleys in stock!  Cruise through summer in comfort and style!

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New Stance socks!

BY: surfreports
"Namastay off my wave" and classic lines from the tv-show "The Office".

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Can’t buy happiness, but a surfboard is close!

BY: surfreports
Lots of happy customers with their new summer sleds! Lots of boards in stock from...

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New 8ft & 9ft Hello.Surf boards!

BY: surfreports
A pair of 8ft and 9ft surfboards by Hello.Surf has arrived! The local solution to...

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Fresh batch of reissues are in!

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Some retro reissues are in! Get one for your wall or cruise in style with...

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Sharp Eye’s new Inferno 72 have arrived!

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The new Inferno 72 by Sharp Eye is here! The most recent winning model of...

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New Sweetwater x Corkcicles!

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New Sweetwater x Corkcicles have arrived! Available in a handy 16 oz mug and a...

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Introducing WRV Longfishes

BY: surfreports
Something new for our rack, the Longfish by Jordan Brazie.  A fishy design with a...

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New WRV’s here for summer sliding!

BY: surfreports
A new batch of WRVs has landed!  Twin fins, Janes, Starcruzers, and a couple of...

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Volcom x OBX gear has arrived!

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The newest collab from Volcom has arrived!  Styles worn and based on the popular Netflix...

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Before Work Surf Club – UPF hats for summer!

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Some new lids have arrived for summer!  Some moisture=wicking properties along with UPF 50+ ratings!...

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Sweetwater Surf School-Summer Camp Registration is Live!

BY: surfreports
Registration for Summer Camps is now available! https://sweetwatersurfschool.com/index.html

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New Rental Travel Boardbags available at Sweetwater

BY: surfreports
Sweetwater has revamped its rental boardbag program with new bags and process! We've acquired lighter...

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WB Live Surf Marketplace

Wblivesurf Barber Shop Tee Shirt

Men’s CVC Crew Self Fabric: Combed Cotton/Poly Jersey 32 Single 145g 4.3oz 60% Combed Ring-Spun Cotton 40% Poly Neck: Set in Collar...

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Wblivesurf Sunrise Tee Shirt

Men’s CVC Crew Self Fabric: Combed Cotton/Poly Jersey 32 Single 145g 4.3oz 60% Combed Ring-Spun Cotton 40% Poly Neck: Set in Collar...

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Barber Shop Foamie Trucker Hat

Foamie Trucker Fabric: Foam/Nylon Mesh Visor: Precurved Shape: Casual Structured Sweatband: Cotton

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Sunrise Foamie Trucker Hat

Foamie Trucker Fabric: Foam/Nylon Mesh Visor: Precurved Shape: Casual Structured Sweatband: Cotton

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