The Wire-Firewire’s Podcast ft. Firewire’s CEO Mark Price and Summer Dominator Vibes

A College Class about the Surfboard Industry

Ever wish you could study subjects that actually interest you? Now you can. If you like Ted Talks, Keynotes and lectures at Universities about things that actually interest you, you might really enjoy this hour longview inside the surfboard industry, courtesy of Mark Price. We think you’ll like watching it over tonight’s nightcap or tomorrow’sA.M. coffee.

Click to watch it. This presentation drew around a hundred students and faculty, and they asked great questions at the end.
If Loyola Marymount University offered a degree in Surfboard Industry Management, this would be the first class during Freshmen year.

It covers what the surfboard industry is, how it works, and the ways that the surfboard industry is changing. But it gets into much more as well, such as the future of fin design, what it takes to build a Firewire surfboard and what may be next for the World Surf League.

Acting professor for the evening; Mark Price.

Summer is Dominator Season

Surf trunks and towels. And a Helium Dominator (with a Chumlee behind it).
For some of us at Firewire, Summertime means more than just surf trunks here in California. It means Dominator. Why? Because the shape is a proven outline with updated dimensions – the best of round tails and needle noses from the 90’s and 00’s, with a forward thinking approach to volume distribution.

It’s fatter, fuller and more floaty than most other shapes with similar outlines, and that means easier wave catching, easier speed generation and easier surfing for those of us who want a shortboard in the weak but fun waves up and down the coast all Summer.

Ready for wax and traction. The Dominator is one of our favorite Summer shortboards.

Firewire Believes

Enhance the surfing experience. Innovate surfboard shape and materials. Focus on improving the eco-friendliness of surfboard production.

Sweetwater Marketplace

Billabong Salty Dayz 3/2 Wetsuits

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Sweetwater has a full-size run of Salty Dayz 3/2s in stock!

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Wetsuit tops from RVCA and Billabong @ Sweetwater

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Some new wetsuit tops from RVCA and Billabong just arrived in time for these cooler...

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New soft-tops landed at Sweetwater

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Some new soft-tops have landed at Sweetwater! Sizes from 7ft to 9ft are in stock...

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Fresh Sweetwater foamies on the block!

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Our friends at INT softboards helped us dial in some new foamies with our Sweetwater...

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New Before Work Surf Club ‘Sunrise Crew’ styles!

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New 'Sunrise Crew' styles from Before Work Surf Club are in! Eco tees with organic...

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Sweetwater’s new Camper Tee!

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A new design for 2021 and now available in a new color! https://www.sweetwatersurfshop.com/products/sw-blue-camper-tee?_pos=2&_sid=bd9aeb192&_ss=r

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Can’t buy happiness, but a surfboard is close!

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Lots of happy customers with their new summer sleds! Lots of boards in stock from...

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Jack Fish surfboards now available!

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A 9'6" and 9'1" Jack Fish surfboards are now in stock! Check out these classic...

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FU Wax back in stock!

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We finally got our hands on a case of FU Wax!  "Summer cool" temp for...

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Firewire Glazers in stock!

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A selection of Glazers from 5'6" to 6'0" are in! Grab one before Fall surf...

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Solbellos stocked at Sweetwater!

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The latest invention for shady times is reloaded at Sweetwater!  Solbello is the newest accessory...

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WB Live Surf Marketplace

Wblivesurf Barber Shop Tee Shirt

Men’s CVC Crew Self Fabric: Combed Cotton/Poly Jersey 32 Single 145g 4.3oz 60% Combed Ring-Spun Cotton 40% Poly Neck: Set in Collar...

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Wblivesurf Sunrise Tee Shirt

Men’s CVC Crew Self Fabric: Combed Cotton/Poly Jersey 32 Single 145g 4.3oz 60% Combed Ring-Spun Cotton 40% Poly Neck: Set in Collar...

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Barber Shop Foamie Trucker Hat

Foamie Trucker Fabric: Foam/Nylon Mesh Visor: Precurved Shape: Casual Structured Sweatband: Cotton

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Sunrise Foamie Trucker Hat

Foamie Trucker Fabric: Foam/Nylon Mesh Visor: Precurved Shape: Casual Structured Sweatband: Cotton

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