The Wire-Firewire’s Podcast ft. Firewire’s CEO Mark Price and Summer Dominator Vibes

A College Class about the Surfboard Industry

Ever wish you could study subjects that actually interest you? Now you can. If you like Ted Talks, Keynotes and lectures at Universities about things that actually interest you, you might really enjoy this hour longview inside the surfboard industry, courtesy of Mark Price. We think you’ll like watching it over tonight’s nightcap or tomorrow’sA.M. coffee.

Click to watch it. This presentation drew around a hundred students and faculty, and they asked great questions at the end.
If Loyola Marymount University offered a degree in Surfboard Industry Management, this would be the first class during Freshmen year.

It covers what the surfboard industry is, how it works, and the ways that the surfboard industry is changing. But it gets into much more as well, such as the future of fin design, what it takes to build a Firewire surfboard and what may be next for the World Surf League.

Acting professor for the evening; Mark Price.

Summer is Dominator Season

Surf trunks and towels. And a Helium Dominator (with a Chumlee behind it).
For some of us at Firewire, Summertime means more than just surf trunks here in California. It means Dominator. Why? Because the shape is a proven outline with updated dimensions – the best of round tails and needle noses from the 90’s and 00’s, with a forward thinking approach to volume distribution.

It’s fatter, fuller and more floaty than most other shapes with similar outlines, and that means easier wave catching, easier speed generation and easier surfing for those of us who want a shortboard in the weak but fun waves up and down the coast all Summer.

Ready for wax and traction. The Dominator is one of our favorite Summer shortboards.

Firewire Believes

Enhance the surfing experience. Innovate surfboard shape and materials. Focus on improving the eco-friendliness of surfboard production.

Sweetwater Marketplace

Fresh Batch Of Sharp Eye Modern 2.5

BY: surfreports
A size run of fresh new SharpEye's arrived in the shop today, stop in and...

Read More

New Album Surfboards Have Arrived

BY: surfreports
A few new fresh Albums have arrived in the shop, swing in and check them...

Read More

Traction Pad Clearance

BY: surfreports
We've got a nice selection of clearance surf and skimboard traction pads on our wall!...

Read More

$100 Off Select Modern and Critical Slide Surfboards

BY: surfreports
If you are looking for a new mid-length to cure those summer blues this is...

Read More

IPD Sweetwater Tees are in!

BY: surfreports
We've got Long and short sleeve IPD Sweetwater shop tees in the shop now! IPD...

Read More

New JS boards in Stock!

BY: surfreports
A new shipment of JS Xero and Sub-Xero models have just arrived in the shop!...

Read More

Soft-top Restock!

BY: surfreports
Sweetwater Surf Shop recently got a new shipment of Catch Surf and Rockit soft tops...

Read More

$75 Off Selected Surf Boards

BY: surfreports
Come in the shop and check out our section of discounted boards.

Read More

FireWire Sweet Potato

BY: surfreports
Size Run of the new Sweet Potato about to be on the rack!  If you...

Read More

New Anetik X SweetWater

BY: surfreports
Insanely comfortable and lightweight. Technical outdoor products that thrive in extreme elements.  

Read More

Catch Surf 2/22/22 Sale! 30% Off!

BY: surfreports
On 2/22/22, all Catch Surf boards will be 30% off!! One day only event! Other...

Read More

The Moe by Harley Ingleby

BY: surfreports
A 7'2" and a 7'4" Moe has hit the racks!  A solid, forgiving mid-length for...

Read More

New Sweetwater Shop Tees are in!

BY: surfreports
Some new designs and new colors in for shop tees! Grab yours at the shop...

Read More

Preorder the new Mashup from Firewire!

BY: surfreports
The newest model from Firewire is landing soon! The Mashup is a joint effort from...

Read More

WB Live Surf Marketplace

Wblivesurf Barber Shop Tee Shirt

Men’s CVC Crew Self Fabric: Combed Cotton/Poly Jersey 32 Single 145g 4.3oz 60% Combed Ring-Spun Cotton 40% Poly Neck: Set in Collar...

Shop Now

Wblivesurf Sunrise Tee Shirt

Men’s CVC Crew Self Fabric: Combed Cotton/Poly Jersey 32 Single 145g 4.3oz 60% Combed Ring-Spun Cotton 40% Poly Neck: Set in Collar...

Shop Now

Barber Shop Foamie Trucker Hat

Foamie Trucker Fabric: Foam/Nylon Mesh Visor: Precurved Shape: Casual Structured Sweatband: Cotton

Shop Now

Sunrise Foamie Trucker Hat

Foamie Trucker Fabric: Foam/Nylon Mesh Visor: Precurved Shape: Casual Structured Sweatband: Cotton

Shop Now